This is the second part of our guest post ?Startup or Franchise: The Choice is Yours!? from Paul Segreto President & CEO at franchisEssentials, and Founder at franchisEssentials Media Group.? Click here to see the first part of the post.
The key questions posed by many emerging small business owners are asked very emphatically, ?Can I achieve my goals and objectives as part of a franchise system? And, do I have what it takes to be a successful franchisee??
In addressing these questions (and concerns), it?s relatively easy to analyze the two and realize, beyond the viability of a particular franchise brand as addressed in due diligence of the franchise concept itself, the answers are really contingent and dependent upon each other. The answers actually lie in understanding the mindset required to be a franchisee. Once understood, a choice must be made regarding the desired path either as an independent small business owner or as one of the hundreds of thousands of franchisees across several thousand franchise concepts worldwide.
The typical franchisee must be willing to follow and adhere to a franchise company?s business system and ultimately, promote the same within their new franchise community at all times. It must be completely understood the system cannot be changed by the franchisee nor can their business be operated differently than the franchise company requires as the system is proven and uniform across the chain. It?s this uniformity throughout the organization that is paramount to brand awareness leading to company and franchisee success and is the foundation of an interdependent relationship between both parties to the franchise agreement.
A franchise is almost definitely not the right choice for the business maverick or renegade. Certainly, there is an important place in business and in our hearts for these unique innovators. If not, we wouldn?t know Apple or Dell Computers as they?re known today. Even McDonalds, as probably the greatest franchise of all time that stormed through the country under the leadership and direction of a true maverick, Ray Kroc, would not have been successful without franchisees being required to strictly follow and adhere to the McDonalds system without fail. No questions asked and no room for negotiation.
Entrepreneurs will be around for centuries to come blazing trails as never before. Some will actually plan to choose franchising as an expansion strategy and build the foundation of future franchise concepts. They will provide a choice for tomorrow?s small business owners on whether to go it alone or invest in a franchise. And, it will be those franchisees of tomorrow that will follow, promote and expand those systems that will prove to be the steel, bricks and glass built upon the foundation of new franchise companies. Thus, continuing the growth of franchising as it expands throughout the world; truly a way of giving back by affording people more opportunities and options in determining the path to small business ownership that suits them best.
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